Marketing budgets can be a contentious issue and the executives always want to see the increase in returns to every dollar that is put in place. The best strategies in this kind of environment are those that have a broad coverage, last long and have low cost per impression. Few tools can work in three parts, and tailor-made bulk phone cases are an exception, which presents a specific and influential path to promoting the brand.
However, unlike a digital advertisement that fades away after a scroll or a flyer that is discarded, a branded phone case is a useful item that customers are proud to use on a daily basis. It becomes part of them and they carry it everywhere, at the office, the gym and even during their social events. This generates a marketing touch point that is not only insanely persistent, but also extremely visible at an incredibly low start-up cost.
The affordability of using bulk phone cases to market products is astounding when compared to the conventional mediums of advertisement.
Very Low Cost Per Impression (CPI)
Determine CPI of a bulk phone case
Price: A personalized case could cost between 3 and 5 dollars per unit when purchased in large quantities.
Impressions: Assuming that the user only views his or her phone 20 times in a day, that is more than 7,000 impressions annually.
This translates to a CPI of a fraction of a cent. When this is compared to the CPI of a radio advertisement, social media initiative or billboard, the difference is astronomical.
The Advertisement is Sold to the Audience
In the majority of marketing campaigns you pay to place your message in front of people. The opposite is true when it comes to bulk phone cases. You offer the case as a gift, incentive or as a sold item and the consumer voluntarily accepts your branded product. They essentially will compensate you to be a brand ambassador.
Longevity of the Campaign
A phone case is worn out after 1-2 years. This implies that your marketing message is active and in view for hundreds of days as opposed to a paid search campaign that stops the second funding is terminated. Bulk phone cases have a long life span hence guaranteeing you a long payoff on your marketing investment.
Minimal Ongoing Costs
After buying and selling the bulk phone cases, you will not have to pay any additional media buying expenses, hosting expenses or recurrence expenses. The campaign is autopilot and it keeps creating impressions without having to empty your current marketing budget.
Strategic Applications and Deployment
In order to carry the greatest weight as a marketing tool, bulk phone cases should be rolled out strategically to the correct individuals at the right time.
Expensive Corporate Gift and Swag
Rather than another inexpensive pen or stress ball, giving clients or employees a quality customized bulk phone case is a gift they would appreciate and find useful. It keeps your brand at the forefront of their minds in a business setting and sends a message of quality and consideration.
Conference Booths and Event Giveaways
Phone cases are phenomenal and crowd drawers at events. They are priced higher than most giveaway items and your booth is going to be full. Everybody has a phone, which means that everybody is a potential recipient, which means that your giveaway will be relevant and wanted.
Customer Retention Rewards and Loyalty
Customer lifetime value can be increased by providing a free custom case as a reward on a large purchase or participation in a reward program. This enhances the emotional attachment to your brand and gives them a constant reminder of the good experience they had with your company.
Co-Branding and JV
Consider teaming up with other complementary brands to produce co-branded bulk phone cases. This will enable you to access the audiences of one other, share the burden of production, and produce a one-of-a-kind item that people who like either brand will love, essentially doubling your marketing efforts.
Conclusion
Bulk phone cases have proven to be an incredibly potent instrument in the quest of determining marketing efficiency and impact. Their power lies in an unprecedented longevity and user interaction combined with an unbeatable low cost per impression. Companies can offer a degree of brand penetration and brand loyalty that traditional advertising can barely keep pace with by strategically launching customized bulk phone cases as corporate gifts, event swag, or customer rewards. They are not accessories, they are a smart, sustainable and very efficient marketing investment.
